In the centre of the action, the ZENDOME.150M served as a breathtaking “Hall of Stars” for Azerbaijan’s leading mobile and internet provider Bakcell. The week-long event, developed and implemented by McCann Erickson Azerbaijan, attracted especially football enthusiasts to the Museum Dome. Bakcell’s partnership with the world-renowned Manchester United football club not only set the tone for the event, but also cemented the already three-year relationship between the two partners.

The highlight was the presence of high-ranking guests at the opening ceremony in Sahil Garden. Sports legends such as Peter Schmeichel were inspired to attend the event, and they exchanged views with the fans on site.

Visitors could look forward to an exhibition of original awards and items of clothing, engage in sporting activities at the penalty shoot-out and test their fine motor skills at the game consoles.

Exclusive football information and eventful interactions, combined with an extraordinary atmosphere in the Museum Dome, made the visit unforgettable for numerous guests.

Photo credit: ZENVISION