The Ideenark – initiated and organised by the technology group Thyssenkrupp AG – wanted to get people excited about technology. From 10 to 23 August 2012, Messe Essen was transformed into a creative cityscape with different quarters.

It offered the approximately 320,000 visitors the opportunity to carry out experiments themselves and to hold discussions with researchers and developers. The aim is to give young people new impulses.

A highlight in the Quartier Stadtlabor was the ZENDOME.domescape. With their supporting structure made of certified steel/stainless steel, the geodesic domes were part of the unique technology experience world. Milla and Partner was responsible for the dramaturgical development and the design of the action spaces.

Around 200 partners supported the festival with their know-how from science, research and industry. Over 600 free workshops, 400 exhibits, shows and concerts thus ensured a new record number of visitors.

Photo credit: Mila und Partner GmbH (Annette Hornischer)