In an exclusive ambiance the Adam Opel GmbH presented in September 2008 the new Insignia and was supported by the ZENDOME.domescape.

The traditional automobile brand invited to the driving presentation in the luxurious 5 star hotel Schloss Fuschl near Salzburg, backdrop of the “Sissi” movies with Romy Schneider in the 50s. Numerous media representatives and prominent guests such as Anna Thalbach, Elmar Wepper and Ralph Herforth accepted the invitation and drove the premiere car through the surrounding Salzkammergut region.

In the evening two ZENDOME.150M, connected by a tunnel and complemented by their own terrace porch, provided extended space in the elegant style of the corporate event as “Insignia-World”.

The geodesic domes directly on the lakeshore successfully represented the elegant, athletic design and innovative technology of the Opel sedan. In the “Room for Ideas”, the enthusiastic audience was served an exclusive dinner, the live performance of the Swiss pop.