This year, Spielmacher Event GmbH used the ZENDOME as an attraction at the 62nd International Motor Show (IAA). The agency has been designing the event space at the world’s largest auto show in Frankfurt for the Volkswagen Group since 2003. In September 2007, the ZENDOME provided the special space for hands-on activities and sports activities that were oriented towards the latest trends and thus underlined the Volkswagen Group’s claim to quality and innovation.

Visitors were able to prove their skills with the golf simulator in the ZENDOME.30M or at the putting green in the outdoor area. Special creative actions on the topic of car design were staged in the Zendome.75M – The interested public could design their own background picture on which their personal dream car of the Volkswagen Group was mounted. Guests took the give-away home with them as a memento of the IAA 2007, where they could view and download their artwork online.

Under the third geodesic dome of the ZENDOME.30M PS3, the newest Playstation from Sony, presented itself and provided excitement and action. Supplemented by selected event modules, the target group of this year’s concept could be extended by actions for adults and teenagers without neglecting the children.

With the high-quality and unique look of the ZENDOME, Volkswagen celebrated success at this year’s IAA – spectacular, innovative and creative, staged by Spielmacher Event.