For seven weeks – until the opening game of the FIFA Women’s World Cup 2011 in Berlin – the ZENDOME.30M traveled through Germany with the roadshow
Opened by the president of the World Cup organizing committee Steffi Jones in Dortmund, the “joy of playing” tour will stop at all venues of the Women’s World Cup as well as in Cologne and Düsseldorf from April to June.
The geodesic dome, printed in the corporate design of Deutsche Bahn as the national sponsor of the FIFA Women’s World Cup, plays an important role: Here, guests can find out about girls’ and women’s soccer, the little ones can jump into the ball pool and win great prizes in the sports quiz.
The successful tour concept makes the World Cup motto “20ELF from its most beautiful side” a sensual experience. It was realized by the agency “mac – die Messeexperten”. It implemented the colorful program of sports, fun and entertainment, which generated great enthusiasm among the numerous visitors nationwide.
Photo credit: Peter